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Marketing

Choose one of the scenarios for this assignment as seen on the tabs above.

The Product’s Value Proposition–Part 1
According to Kotler et al. (2022), well-differentiated products can create a significant competitive advantage. Therefore, creating a distinctive aura for a product helps distance it from competitors. Moreover, marketers must have strong pricing strategies to remain profitable and competitive.
Assignment
Your complete Unit 8 Assignment should be a 900- to 1,150-word essay (with additional title and references pages) consisting of parts 1 and 2 using correct grammar, spelling, and the current APA format and citation style.
In the following assignment, you are presented with two scenarios. Choose one of the scenarios for this assignment as seen on the tabs above. In each case, the company is struggling to develop a product and pricing strategy. Read the scenario and address the checklist items in line with the goals of a hired marketing consultant by the company owner.
Generic Goals:
• Sell several hundred thousand units.
• Create awareness of new product line to new, prospective clients.
• Incorporate digital marketing.
• Hire more employees.
• Target B2B clients.
• Identify the best distribution model for selling to customers.
Scenario
Lee’s Artificial Flowers* – The Gift That Keeps on Giving
In 2021, Lee Jones put the final touches on a product she had worked on for years in her garage. Lee graduated with a degree in chemistry from a well-known school in Indiana. However, she has always had an entrepreneurial spirit. Initially called Lee’s Artificial Flowers, the product broke new ground by creating patented, artificial flowers that look real and smell like a flower. In other words, roses smell like roses, and tulips smell like tulips. However, Lee’s flowers will never expire. The scent typically lasts three months and can be replaced with new scented cartridges. As a lover of flowers and the environment, Lee has always felt flowers should remain on the earth.
She launched a website and opened a small store in a strip mall at the beginning of 2022. With modest sales, Lee hired several employees to assist with manufacturing, sales, and administrative duties. In the summer of 2022, a popular morning show interviewed Lee about her new product. This interview led to lots of other popular coverage on television, and in magazines, blogs, and podcasts. Because this product was starting to break on a national scale, she could secure a business loan for $500,000. Lee’s biggest concern was her lack of business knowledge, mainly in marketing.
Lee has just hired you as a marketing manager/consultant to assist her in taking the business to the next level. In your initial consultation with Lee, she suggested that many sales were purchased as gifts. Another segment of customers applied to the home furnishings category. The raw materials required for artificial flowers are paper, cotton, parchment, latex, rubber, sateen (for large, bold-colored flowers and arrangements), and dried materials, including flowers and plant parts and berries, feathers, and fruits. For more upscale silk flowers, silk, rayon, and cotton are the fibers of choice. The cartridges that provide the scents are produced in Lee’s manufacturing facility. Lee believes her company needs a better product and pricing strategy. Her current pricing strategy is cost-based.
Generic Goals:
• Sell several hundred thousand units.
• Create awareness of new product line to new, prospective clients.
• Incorporate digital marketing.
• Hire more employees.
• Target B2B clients.
• Identify the best distribution model for selling to customers.
*Disclaimer: The organization and any characters and brands depicted in this exercise are fictional. Any resemblance to real organizations, individuals, or brands is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners.
Checklist:
Part 1–Unit 7
• Provide a brief introduction to your selected scenario and define the problem.
• Describe attributes of how marketers can differentiate their products from their competitors.
• Explain several attributes to your chosen scenario to differentiate your product.
• Explain the packaging and labeling for your product.
• Design a proposed product portfolio design, including width, length, depth, and consistency similar to Figure 8.1 in your text.
Part 2–(Parts 1 and 2 are due in Unit 8)
• Integrate a service with your product using the five determinants of service quality. Provide specific examples for each determinant.
• Describe the concept of branding.
• Create a brand mantra for your product.
• Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product.
• Recommend three incentives to market your product to your customers.
• Explain the pricing goals using the four common pricing objectives.
• Recommend a pricing method.
Preview the Unit 8 Assignment grading rubric.
Directions for submitting this assignment in Unit 8: Combine Parts 1 and 2 into a 900- to 1,150-word paper with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references (see Unit 1 reading area for assistance with APA formatting and citation.)

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Marketing

Choose one of the following scenarios for this assignment.

A strong promotional and distribution strategy can elevate an organization to a higher level in revenue, market share, and profits. Therefore, it is important to have a strong communication and distribution strategy.
The following Course Outcome is assessed in this assignment:
MT450-5: Decide on communications and distribution channels to improve customer product value.
Assignment
The complete Unit 9 Assignment should include a 4- to 5-page essay (and additional title and reference pages) using correct grammar, spelling, and the current APA format and citation style.
Choose one of the following scenarios for this assignment. In each scenario, the company is struggling in the areas of developing a promotion and distribution strategy.
Scenario
Lee’s Artificial Flowers* – The Gift That Keeps on Giving
In 2021, Lee Jones put the final touches on a product she had worked on for years in her garage. Lee graduated with a degree in chemistry from a well-known school in Indiana. However, she has always had an entrepreneurial spirit. Initially called Lee’s Artificial Flowers, the product broke new ground by creating patented, artificial flowers that look real and smell like a flower. In other words, roses smell like roses, and tulips smell like tulips. However, Lee’s flowers will never expire. The scent typically lasts three months and can be replaced with new scented cartridges. As a lover of flowers and the environment, Lee has always felt flowers should remain on the earth.
She launched a website and opened a small store in a strip mall at the beginning of 2022. With modest sales, Lee hired several employees to assist with manufacturing, sales, and administrative duties. In the summer of 2022, a popular morning show interviewed Lee about her new product. This interview led to lots of other popular coverage on television, and in magazines, blogs, and podcasts. Because this product was starting to break on a national scale, she could secure a business loan for $500,000. Lee’s biggest concern was her lack of business knowledge, mainly in marketing.
Lee has just hired you as a marketing manager/consultant to assist her in taking the business to the next level. In your initial consultation with Lee, she suggested that many sales were purchased as gifts. Another segment of customers applied to the home furnishings category. The raw materials required for artificial flowers are paper, cotton, parchment, latex, rubber, sateen (for large, bold-colored flowers and arrangements), and dried materials, including flowers and plant parts and berries, feathers, and fruits. For more upscale silk flowers, silk, rayon, and cotton are the fibers of choice. The cartridges that provide the scents are produced in Lee’s manufacturing facility
There has been a downturn in the economy, and Lee’s sales are stagnant. Compounding her challenges, her distributors have been slow to supply her with the materials she needs to produce her artificial flowers because of her lackluster sales. She wants you to help her with her promotion and distribution problems.
Generic Goals:
• Sell several hundred thousand units.
• Create awareness of new product line to new, prospective clients.
• Incorporate digital marketing.
• Hire more employees.
• Target B2B clients.
• Identify the best distribution model for selling to customers.
*Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners.
Checklist:
• Develop a communication plan using the six elements of an effective communication program.
• Integrate the four distinct levels of integrated marketing communication (IMC).
• Design an integrated marketing plan using a combination of traditional and online media.
• Create a proposal for implementing the six steps in the personal selling process to business accounts (Figure 14.1).
• Recommend a multichannel distribution strategy. Defend your recommendation.
• Propose a mobile retailing strategy.
Directions for submitting this assignment in Unit 9: Combine Parts 1 and 2 into a 900- to 1,150-word paper with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references (see Unit 1 reading area for assistance with APA formatting and citation).

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Marketing

Evaluate chase sapphire reserve using the five factors that influence innovation’s rate of adoption, often referred to as rogers’ five factors for product diffusion:

Evaluate Chase Sapphire Reserve using the five factors that influence innovation’s rate of adoption, often referred to as Rogers’ Five Factors for product diffusion:
– Relative Advantage
– Compatibility
– Complexity
– Divisibility (also called Trialability)
– Communicability (also called Observability)
Limit your submission to 1.5 pages double-spaced. Use double-spacing with 1″ margins and 12-pt Times New Roman font.

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Marketing

Write one-page summary including (a) describe the main point of this selected article; (b) explain how this selected article links to the specific knowledge point in the textbook chapters and/or lecture notes

Select one article from any newspaper, magazine, online, and any other media
Link this selected article to any knowledge point from the textbook chapters and/or lecture notes
Write one-page summary including (a) describe the main point of this selected article; (b) explain how this selected article links to the specific knowledge point in the textbook chapters and/or lecture notes

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Marketing

Provide a brief background on this organization.

MT450-6 Unit 10 Company Growth in Competitive Environments
Introduction: Most companies have many opportunities to grow their organization. Interestingly, there are many techniques companies can utilize to grow their business. Some examples include new product development, acquisitions, and diversification strategies.
Read the scenario and then address the checklist in Parts 1 and 2.
Scenario: You recently applied for a marketing management position at a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview. Your job is to create a PowerPoint presentation with audio and notes with your recommendations.
In this assignment, you will complete a 7- to 9-slide PowerPoint narrated presentation describing the following items in Part 1.
Checklists:
Part 1: Growing the Business
• Decide on a company you would like to work for in the future. Provide a brief background on this organization.
• Recommend four new growth strategies using the product market growth framework for the desired company.
• Propose a possible merger or acquisition strategy for the desired company.
• Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.
• Propose a new global market strategy via the five modes of entry into a foreign market for the desired company.
Part 2: The Negotiation
• Apart from your longer version of this presentation with audio, create a synopsis of this presentation in two separate slides with audio narration and notes for each slide. Then upload it to the Unit 10 Discussion Board to share it with your classmates. It should sound and look professional.
• You will be graded on your professional manner and appropriate communication skills. You will also be assessed on your ability to make a decision and to negotiate in the discussion area regarding the best presentation (see Unit 10 Reading area for negotiation steps).
Your presentation must include the following:
• Narration that is loud enough to be heard; use of varying voice pitch and volume to ensure audience interest and attention.
• Words pronounced correctly and enunciated clearly.
• Each slide has 5–6 bullet points per slide, with the notes explaining each bullet point.
• Each slide has professionally written notes substantiated with research.
• Additional title and reference slides.
• Application of the current APA format and citation style to in-text citations and references with no errors.
• Resources from reliable and/or scholarly sources.
• The submission is written in Standard English with correct spelling, grammar, style, and mechanics.
• Has a purpose clearly stated in the introduction statement.
• Demonstrates logical and appropriate transitions from one idea to another.
• Is highly organized, logical, and focused.

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Marketing

Please leave the first parts.

PLEASE LEAVE the first parts.
Make a beautiful ppt.
Only start from “What is Inbound” part to the end

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Marketing

Best regards

Hello,
I hope you are well today.
Actually, I’ve just attached the document related to the assignment so I would like to know if you are able to do it with the whole parameters. In addition, the topic is. ILLY CAFE which is the company and the product selected is ARABICA BLENDED, here you will find information about the product selected. https://www.illy.com/en-ww/live-happilly/blending. keep in mind we have to add info like charts there showing real data.
Best Regards

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Marketing

Why?

SELF-MARKETING PLAN – PART II
1. Determine your Self-Marketing Objectives (1/2 page) which includes:
a. Short-Term Career Objectives: Specific and measurable statements about which type of job you will pursue immediately after graduation.
b. Long-Term Career Objectives: Specific and measurable statements about what you will be doing 5 – 10 years after graduation.
2. Select your Target Market (1 page) by:
a. Market Segmentation: A process of dividing the total market (companies and organizations) into groups with significant similarities (type of industry, needs, geography, size, etc.). In this section clearly state which variables you are going to use to segment your potential employers. You can segment potential employers based on geography, type of industry, number of employees, or other variables relevant.
b. Target Market Strategy: A decision as to which group(s) of organizations to direct your positioning strategy and marketing mix.
• From all these potential employers, which one industry or few related companies will you target? Why?
This section should include a brief rationale for your decision. The rationale for your choice should come by directly referencing things you have already written in the Situation Analysis.
3. Research and develop your Positioning Strategy (1 page) to identify how you wish to be perceived by your target market.
• How are you going to differentiate yourself from your competitors identified from your Competitive Analysis section?
• How do you want employers to view you?
• What type of distinctive competencies do you have? If you don’t have a distinctive competency, what specific activities will you do to develop one? [Note: because you have time to make changes to your product, you can note things you plan to do between now and graduation or job hunt time to enhance your marketability.]
This section should also have a rationale that clearly describes the competitive advantage you can offer to a prospective employer. And how you would position yourself vis-à-vis competition. Logic should come from all of the four topics you covered in the first part of your self-marketing plan.
Summarize this with a clear positioning statement in the form:
• “Among all potential (job type) hires, (your name) is the most (list 1-3 unique qualities you bring to a company) because (proof that you actually have those qualities).
The qualities you can bring to employer (in the positioning statement) should be demonstrable – hopefully with evidence or perhaps stories you can tell that show you have that quality. Develop and refine those stories – then look for ways to bring them into your Promotion efforts in the strategy section (e.g., cover letter, resume, and interview.) You will work on your marketing strategy in the next part of your project.

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Marketing

Corrections: master thesis submitted in part fulfilment of the requirements of nhl stenden university of applied sciences for the degree of master of arts in international leisure, tourism & events management

Corrections: master thesis submitted in part fulfilment of the requirements of nhl stenden university of applied sciences for the degree of master of arts in international leisure, tourism & events management

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Marketing

Economic analysis

In this project we will develop a country profile for a Canadian company – Lululemon. For penetrating international markets, the key challenge is to understanding several aspects of the foreign country which is Indonesia. The country profile will includes 3 parts:
1. Cultural Analysis
2. Economic Analysis
3. Competitive Analysis. My part is to complete the first 5 parts of the cultural analysis which are Introduction, Brief discussion of the country’s relevant history, Geographical setting, Social institutions and Religion and aesthetics. I will also be needing the sources of information relevant to my part. I will be attaching a reference paper which will have all the above mentioned 5 parts and its sub parts which will make it easier.