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you only need to do the critical thinking part in the instruction. Do not need to do the reflection component. Just work on the critical thinking component!
The critical thinking component requires you to reflect on a business context, analyse
the situation, and provide well-justified suggestions, on how marketing analytical
tools can help address a realistic marketing problem.
The critical thinking task requires you to utilise the analytical tools to help address a
problem in a business context, at a high level. The emphasis is not on how to run a model or
read the results, but on (1) what needs to be done to utilise analytical tools in the particular
context, (2) possible benefits that the analytical tools may bring, and (3) associated cost,
limitations, and possible issues the managers need to be aware of in the implementation.